Ever bypassed a coffee shop in your neighborhood just to visit a Starbucks ten minutes out of your way? Coffee is coffee, the 20 something college student at Starbucks is making the same coffee as the lady at the coffee shop right next to your home. What is the difference? We’d like to think the large chain corporation offers us a “better” product for some odd reason. Could your brand be getting bypassed as well for a larger corporation?
To truly keep your brand on the consumers mind you need to have a differentiated brand from the rest of the market. A successful brand has that special quality that separates them from others, to continue bringing the consumers back. To be a leader in your market niche, as an owner you need to focus on improving the customer’s experience with you. This can be not only for a store or restaurant but also for entertainers. How can you expect the consumer to continue supporting your music if their experience has just been ordinary? Do research on your-self, take a chance and Google reviews; see what consumers are buzzing about this week. Most importantly focus on the word of mouth in the area. This will be the only form of advertising that won’t have you breaking the bank for. The difference between a mom & pop company and well Apple, is the personal touch your company can add to the consumer experience each and every time. Do not let your company get passed up on for “something better” when you are just as capable of assisting that customer. Keep your brand first and always on the consumer’s mind. If the consumer forgets you exist then one day you just might cease to be you anymore, and remember if you’re not first then you’re last.
What are you doing to keep your brand on the consumer's mind?
Re-evaluate your marketing plan, have a fresh pair of eyes examine it. See if there are any new ideas that can be implemented into your brand.
- Amanda C
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